2025 Our Biggest and Best Year Yet for CFMOTO UK and Ireland

As the year draws to a close, it is safe to say that 2025 has been a landmark year for CFMOTO UK and Ireland. A year of firsts, milestones, hard work and momentum that has firmly positioned us as a brand to be taken seriously in our respective industries.

Here is a look back at what has been, without question, our biggest and most successful year to date.

The UK’s Number One ATV and UTV Brand

For the first time in history, CFMOTO became the UK’s number one best-selling ATV and UTV brand, overtaking Honda at the top spot. This achievement is a huge moment for us and a clear reflection of the trust placed in our machines by farmers, landowners, dealers and riders across the country.

Award Recognition That Matters

In 2025, we were shortlisted for two awards and proud to win the BizX Award for Best Manufacturer Wholesaler. A standout moment from the night was discovering that one of the judges had even asked his mate, Alan Sugar, for advice when making the final decision and he chose CFMOTO UK.

At the British Farming Awards, we were shortlisted for both Manufacturer of the Year and Employer of the Year. While we did not take home the trophies, being shortlisted alone was a major statement. It showed that CFMOTO is now viewed as a credible and respected brand within the agricultural industry, something we have worked incredibly hard to achieve.

Representing the Industry at the Highest Level

This year saw us attend Parliament alongside the Agricultural Engineers Association, with our director Harry representing the industry as Chairman of the ATV sector. It was a proud moment to be involved in conversations that help shape the future of our sector and ensure the ATV industry has a strong, informed voice at government level.

We also attended the AEA’s 30-year anniversary dinner at the Science Museum, where we met with Victoria Atkins to discuss proposed immobiliser legislation. These conversations are vital for protecting ATV users and dealers alike and underline our commitment to backing the ATV industry in the UK and ensuring any future legislation is practical, proportionate and fit for purpose.

More Shows, More Events, More Conversations

In 2025, we attended more shows and events than ever before. From Agri events to land management and stalking/field sport events, nothing beats meeting our dealers and customers face to face. These conversations on the stand, in the field and over a brew (or more often a beer) are what keep us grounded and focused on what really matters.

A First for Our Dealer Network

One of our proudest moments of the year was taking our top 20 performing dealers to China on a factory visit, the first time we have ever done this. It is not something we see our competitors doing, and it was important to us to show our dealers the scale, investment and innovation behind the CFMOTO brand. The feedback from the trip was outstanding and reinforced the strength of our dealer partnerships.

Getting People on the Machines

Last January, we hosted our first ever CFMOTO demo event, welcoming both dealers and customers to test ride our machines in a proper off road setting. The event was a huge success and proved just how powerful it is to let people experience CFMOTO capability first hand.

A Standout Year for Motorsport

We saw more CFMOTO machines racing at the infamous Western Beach Race than ever before, which is a strong sign of growing confidence in the brand not just in the agricultural sphere, but also in motorsport.

At the Mudbillys off road event, CFMOTO dominated the 4×4 class entirely, with first, second and third place all taken by CFORCE 1000 machines.

Taking to the Airwaves

We also made our way onto BBC Radio Lincolnshire, sharing the CFMOTO story and talking about our achievements throughout the year. It was a great opportunity to reach a wider audience and showcase how far the brand has come.

Supporting the Next Generation

We continued our ongoing support of the National Federation of Young Farmers, an organisation that is incredibly close to our hearts. Supporting NFYFC means supporting the future of British agriculture and we are proud to play our part.

Looking Ahead Bigger Things to Come

To round off the year, we took the two-wheel (motorcycle) contract back from KTM, opening the door to exciting new opportunities and growth as we head into 2026.

Thank You

None of this would be possible without our dealers, customers, partners and supporters. Your trust, feedback and belief in CFMOTO have helped make 2025 the best year we have ever had.

If this year was anything to go by, 2026 is shaping up to be even bigger. And we are only just getting started.