Meet our ambassadors
Our ambassadors are not just people with a following.
They are people who genuinely use, trust and believe in our machines.
They’re farmers, riders, adventurers and industry personalities who have CFMOTO machines as part of their everyday lives. They rely on them to explore the countryside, and most importantly, get the job done. Because of that, the content they create is real. It is not staged marketing or a quick photo for the sake of a social media partnership. It is authentic experience.
We are proud to collaborate with individuals who share our values and represent the brand in a way that reflects how our machines are actually used across the UK and Ireland. Partnership for us is about long term relationships. The people we work with are genuinely behind the brand and passionate about what we are building together. That authenticity matters to us and to our customers.
Below you will meet some of the people who represent CFMOTO in the field, on the farm and round the yard.
Cammy Wilson & Lizzy Thomson
Charlotte Ashley
Matt Liney & Alice Christian
Hannah Sims (Silly Prune)
Gareth Gault “Donkey”
CAMMY WILSON & LIZZY THOMSON
Cammy Wilson, aka The Sheep Game. A passionate Scottish sheep farmer and content creator who connects with his audience by revealing the realities of farming life with his family. Every spring, Cammy documents the lambing season with the help of his CFMOTO U10 Pro Highland and CFORCE 625, which he showcases brilliantly as trusted tools during the busy lambing period.
Another addition to his CFMOTO fleet is the UFORCE 1000 XL, which has become a key machine for family life on the farm. With the extra row of seating, it allows Lizzy to get work done around the farm while still having space for their three young children, making it the perfect balance between work and family.
For Cammy, Lizzy, and family, CFMOTO machines are more than just vehicles; they’re reliable partners that help them keep the farm running every day.
CHARLOTTE ASHLEY
Charlotte Ashley shares the realities of modern farming from her family farm in the heart of the beautiful Eden Valley, Cumbria. Alongside her partner Roy and family, Charlotte manages a busy farm that has recently transitioned into dairy, milking a herd of Jersey cows using a robotic milking system.
Through her social media channels, Charlotte gives followers an honest insight into her day-to-day life on the farm, including farming humour, all things dairy, sheep, calves, and family life, while running the family farm. Her content helps connect people with British farming while showcasing the hard work and passion behind it.
Charlotte’s CFMOTO CFORCE 520 plays a crucial role in daily farm management, allowing her to move around the farm efficiently while checking livestock, carrying equipment, and tackling the numerous tasks that come with running a working farm.
MATT LINEY & ALICE CHRISTIAN
Matt and Alice, based in Oxfordshire, share the highs and lows of everyday farm life along with their daughter Clemmie and the team of working Kelpies.
The couple shares an authentic look into everyday farm life through their social media channels, giving followers insight into the realities of running a mixed livestock farm. Their content captures the daily tasks that keep the farm moving; from feeding, shearing, and documenting their team of Kelpies at work, to tackling seasonal tasks throughout the year, such as lambing. Alongside the farming content, Matt and Alice share moments of family life in the countryside and on the farm with their daughter.
The couple relies on their CFMOTO CFORCE 625 to support daily tasks around the farm, helping them move efficiently between jobs while checking livestock, feeding, fencing, transporting equipment, and covering ground quickly.
HANNAH SIMS
Hannah Sims is a popular equestrian content creator who shares the realities of horse life with a large, highly engaged audience. Hannah documents everyday life on the yard with her horse Brax and miniature pony Tallulah, capturing everything from riding sessions and yard jobs to the unpredictable moments that come with working with horses.
Her content is known for its humour, honesty and relatable storytelling, often showing the chaotic, muddy and unfiltered side of equestrian life that riders know all too well.
Hannah’s not your average equestrian creator, she shares the unfiltered reality of owning horses. Hannah has built a large online community that appreciates her down-to-earth approach and genuine love for horses.
Working with brands such as Equidry, and Charles Owen Helmets, her signature look has become instantly recognisable across her content, with pink featuring in just about everything she does. So we thought it was only right to take things one step further and get her CFORCE 450 wrapped in pink. It helps with daily tasks around the yard including harrowing the field, whilst still looking pretty in pink.
GARETH GAULT “DONKEY” FOUNDER OF GRASSMEN
Gareth Gault, widely known as “Donkey,” is the founder of GRASSMEN. They’re a well-known agricultural media team that documents contracting and farming life across Ireland and the UK. Gareth and the team showcase the scale, machinery, and teamwork involved in the modern agricultural world and have built themselves a large audience on social media.
It was Gareth’s love and passion for machinery that allowed him to experiment with cameras and upload video content onto YouTube; to his surprise, a large following soon developed. Realising the niche in the market for real-life documentary farming action, Gareth wasted no time in driving the brand forward.
You’ll often see Gareth rolling around the county shows in his U10 PRO Highland, plus it helps on the farm, tackling difficult terrain and hauling equipment.
Interested in Becoming a CFMOTO Ambassador?
We are always keen to connect with riders, farmers, adventurers and creators who share our passion for CFMOTO and use our machines in the real world.
To be transparent, we are not a brand that hands out free machines left, right and centre. If you are simply looking for a long-term free vehicle, just because you have a following, then we are probably not the right fit.
What matters most to us is building genuine partnerships with people who already believe in the brand and want to represent it properly.
That said, please do still reach out and get in touch. We are more than happy to have a conversation about the options we have available.
To keep things fair and organised, we review collaboration requests on a monthly basis.
If you are interested in working with us, please complete the form below and tell us a bit about yourself, your audience and how you use your machine.
