CFMOTO UK & Ireland Wins Global Marketing Excellence Award

Last week, our team travelled to the South of France for the CFMOTO Global Distributor Conference and new product launch, which was focused on bringing together distributors from around the world to drive the brand forward.

From test rides on the latest ATV platform, to conversations around innovation, growth, and what’s next for CFMOTO globally, the event proved to be a great success.

The highlight? Hearing our name called in a room full of global distributors…

Quadzilla Ltd, UK & Ireland.
CFMOTO Global Marketing Excellence Award.

A moment we’re incredibly proud of.

Looking around the room, you’re surrounded by scale, larger countries with huge dealer networks and customer bases. We’re not the biggest, not by a long shot.

But that’s never been the point.

We’ve always believed that success doesn’t come from size; it comes from mindset. we think big, move fast, and we’re not afraid to do things differently. That mindset is what’s helped drive the growth of CFMOTO UK & Ireland. It’s what has pushed us to challenge the norm, try new ideas, and, most importantly, has helped us shape the brand to fit our market.

In the UK & Ireland ATV and UTV use often looks very different compared to other parts of the world, with a much stronger focus on agriculture. During the winter months especially, this means operating in tough, demanding conditions.

We’ve focused on building genuine connections with our audience by partnering with ambassadors who actively use and believe in our machines. We also make a point of visiting farms, both locally and further afield with our fantastic dealer network, to test our equipment in real-world conditions while capturing authentic content to share. This approach allows us to demonstrate that our machines can truly meet the demands of the job. Receiving this award is recognition of that effort, a nod from the factory that our work is making a meaningful impact, not only in the UK & Ireland but across the brand globally.

A massive congratulations and well done to the whole CFMOTO UK & Ireland team, the ones who put in the hours, bring amazing ideas to the table, and keep raising the bar every single day. Of course, none of this happens without the support of our fantastic dealer network and customers also, the people who believe in the brand, back what we are building, and continue to push CFMOTO forward with us.

A Big Year Ahead

Last year was a huge one for us, packed with milestones, including becoming the UK’s number one ATV and UTV brand, overtaking Honda to take the top spot. It’s a moment we’re incredibly proud of, and one that shows just how far the brand has come. This year is shaping up to be another filled with further achievements, it’s gearing up to be a busy one, and we can’t wait to see what the rest of 2026 has in store for us.

2025 also marked the year we took back on CFMOTO motorcycles, bringing both 2-wheel and 4-wheel machines under one roof again. It’s a step we are extremely excited about, and one that opens even more opportunity to grow the brand, reach new audiences, and build something even stronger across the UK and Ireland in 2026 and beyond.

So, on the ATV and UTV side, we’ll continue doing what we do best, staying close to our agricultural roots, supporting our dealers, and delivering machines that work as hard as the people using them.
On the motorcycle side… we’re only just getting started!