CFMOTO UK

Privacy Policy

1. Introduction

CFMOTO UK, a trading name of Quadzilla Limited, respects your privacy and is committed to protecting your personal data. This policy also applies to personal data relating to representatives of dealers, suppliers and other business partners.

This Privacy Policy explains how we collect, use, store and share personal information when you:

  • visit our website
  • contact us
  • purchase products or services
  • register warranties
  • subscribe to marketing communications
  • apply for or hold a credit account
  • interact with us as a customer, dealer, supplier or business partner.

This policy is designed to comply with:

  • UK General Data Protection Regulation (UK GDPR)
  • Data Protection Act 2018
  • Privacy and Electronic Communications Regulations (PECR).

2. Who We Are

Data Controller:
Quadzilla Limited trading as CFMOTO UK.

We are responsible for deciding how and why your personal data is processed.

Contact Details

Email:h.hinkley@cfmoto.co.uk
Telephone: 01507 523900

For data protection enquiries, please contact:
h.hinkley@cfmoto.co.uk

If you are not satisfied with how we handle your data, you may contact the Information Commissioner’s Office (ICO) at www.ico.org.uk.

3. The Personal Data We Collect

We may collect and process the following types of personal data.

Identity Data

  • first name
  • last name.

Contact Data

  • email address
  • telephone number
  • business or trading address.

Financial Data

  • bank account details (for credit account customers)
  • payment transaction information.

Account and Transaction Data

  • delivery details
  • purchase history
  • warranty information
  • credit account information.

Technical Data

  • IP address
  • browser type
  • device information
  • website usage data.

Marketing and Communications Data

  • marketing preferences
  • newsletter subscriptions
  • communication history with us.

We may conduct credit reference checks when assessing credit account applications.

We do not intentionally collect special category personal data or criminal offence data.

Our services are not directed at children under the age of 16 and we do not knowingly collect personal data from children.

How We Collect Your Data

We collect personal data in the following ways.

Direct interactions

You may provide data when you:

  • place an order
  • register a warranty
  • apply for a credit account
  • complete a website form
  • contact us by phone, email or post.

Automated technologies

When you visit our website, we may automatically collect technical data through:

  • cookies
  • website analytics tools.

Third parties

We may receive information from:

  • authorised CFMOTO dealers or service partners
  • payment providers
  • delivery and logistics providers
  • credit reference agencies (where relevant to credit applications).

5. How We Use Your Personal Data

We only use personal data where permitted under UK GDPR.

Contractual necessity

To:

  • process orders and deliveries
  • register and administer warranties
  • manage credit accounts
  • provide customer support.

Legitimate interests

To:

  • operate and improve our business
  • manage relationships with dealers and suppliers
  • prevent fraud
  • maintain internal records
  • send relevant communications to existing customers.

Where we rely on legitimate interests, we ensure these do not override your rights and freedoms.

Legal obligations

To:

  • maintain accounting records
  • comply with HMRC and regulatory requirements
  • respond to lawful requests from authorities.

Consent

Where required, we rely on consent for:

  • email marketing to individuals who are not existing customers
  • optional newsletters or promotional updates.

You may withdraw consent at any time.

6. Marketing Communications

You may receive marketing communications from us if:

  • you have requested information from us
  • you have purchased products or services from us and have not opted out
  • you have subscribed to marketing communications.

You can opt out at any time by:

We do not sell personal data to third parties.

7. Sharing Your Personal Data

We may share personal data with trusted third parties where necessary to operate our business.

These may include:

Service Providers

  • IT and system administration providers
  • website hosting providers
  • payment processors
  • delivery and logistics partners.

Professional Advisers

  • lawyers
  • accountants
  • insurers

Dealers and Service Partners

We may share relevant information with authorised CFMOTO dealers or service partners to:

  • process warranty registrations
  • support servicing or repairs
  • manage customer support requests.

Regulators and Authorities

Where legally required, we may share data with regulators including:

  • HM Revenue & Customs (HMRC)
  • the Information Commissioner’s Office (ICO).

Where personal data is shared with third parties, appropriate contractual safeguards are in place.

International Transfers

We generally process personal data within the United Kingdom (UK).

Where data is transferred outside the UK, we ensure appropriate safeguards are in place, such as:

  • UK adequacy regulations
  • the UK International Data Transfer Agreement (IDTA)
  • the UK Addendum to Standard Contractual Clauses.

9. Data Security

We implement appropriate technical and organisational measures to protect personal data from unauthorised access, loss, misuse or disclosure.

These measures include:

  • secure IT systems
  • restricted access controls
  • encrypted systems where appropriate
  • secure data storage.

Access to personal data is limited to individuals who require it for legitimate business purposes.

10. Data Retention

We retain personal data only for as long as necessary for the purposes for which it was collected, including legal and regulatory obligations.

Typical retention periods include:

  • customer transaction records for 6 years
  • financial and tax records for 6 years
  • warranty records for the warranty period plus 6 years
  • marketing data until you unsubscribe
  • website analytics for up to 26 months

Where data is no longer required, it will be securely deleted or anonymised.

11. Your Data Protection Rights

Under UK GDPR you have the right to:

  • access your personal data
  • request correction of inaccurate data
  • request deletion of your data
  • restrict processing
  • object to processing
  • object to marketing communications
  • request data portability
  • withdraw consent where consent is relied upon.

To exercise your rights please contact:

h.hinkley@cfmoto.co.uk

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO).

We do not currently carry out automated decision-making or profiling that produces legal or similarly significant effects.

12. Identity Verification and Requests

To protect personal data, we may need to verify your identity before responding to a request to access, correct, delete, or otherwise exercise your data protection rights.

We may request additional information to confirm your identity where necessary.

Where a request is manifestly unfounded or excessive, particularly if it is repetitive, we may:

  • charge a reasonable administrative fee, or
    • refuse to comply with the request.

In such cases we will explain our decision and inform you of your right to complain to the Information Commissioner’s Office (ICO).

13. Cookies

Our website uses cookies and similar technologies to improve functionality and analyse website usage.

Non-essential cookies are only used where you have given consent through our website cookie banner.

For more information please see our Cookie Policy.

14. Changes to This Policy

We may update this Privacy Policy from time to time to reflect legal, technical or business changes.

The latest version will always be available on our website.

15. Contact Us

For any questions regarding this Privacy Policy or your personal data:

Email: h.hinkley@cfmoto.co.uk.
Telephone: 01507 523900.

Address:

Quadzilla Limited
High Toynton
Horncastle
LN9 6NR.