A black CFMOTO utility vehicle is parked in a green field near a herd of brown cows, with a special Trade-In Offer displayed above for customers across the UK.

CFMOTO Celebrates Becoming the UK’s Number One with Exclusive Trade-In Offer

CFMOTO UK has officially overtaken Honda to become the UK’s best-selling ATV and UTV brand, according to the latest registration data published by the Agricultural Engineers Association (AEA).

The data, covering August 2023 to September 2024, confirms what many riders and dealers across the country already know: that CFMOTO’s combination of reliability, performance and value has made it the first choice for British farmers, landowners and riders.

To celebrate this milestone, CFMOTO UK has launched a special trade-in offer for existing CFMOTO customers.

£250 + VAT Off When You Trade In Your Current CFMOTO

From now until midnight on the 31 December 2025, existing CFMOTO owners who trade in their current CFMOTO ATV or UTV will receive £250 + VAT off the price of a brand-new CFMOTO four-wheel machine.

Harry Hinkley, Director at Quadzilla Ltd, the distributor of CFMOTO UK, said:

“This result means so much to us, because it’s a win built on customer loyalty and dealer support. For the first time in ATV history, CFMOTO has knocked Honda off the top spot in the UK. We couldn’t have done it without the riders who’ve put their trust in us, and this trade-in offer is our way of saying thank you.”

A Milestone Moment for CFMOTO UK

This achievement marks a major shift in the UK ATV and UTV market. CFMOTO’s continued growth has been driven by a range of hardworking machines built for real British conditions, including the CFORCE 450, 520, and 625, and the UFORCE 600 and U10 Pro models, trusted by farmers, gamekeepers and land managers nationwide.

How to Claim the Offer

  1. Visit your local CFMOTO UK dealer.
  2. Trade in your existing CFMOTO ATV or UTV.
  3. Receive £250 + VAT off the price of your new CFMOTO four-wheel machine.

Locate your nearest dealer at www.cfmotouk.co.uk/find-a-dealer

Celebrating the UK’s New Number One

CFMOTO’s rise to number one marks a turning point in the UK off-road industry. It is proof that more riders are recognising the performance, dependability and value of the brand.

“This is just the beginning,” added Hinkley. “We’re proud of how far we’ve come, but even more excited about what’s next for our customers and dealers.”

Trade-In Offer ends 31st December 2025. This offer is not available in conjunction with Rural Finance, Young farmers discount, or any other current promotion.