CFMOTO makes a statement at LAMMA with new AGRI range and electric innovation

LAMMA has always been the show where farm machinery is put under the microscope. It’s where farmers, dealers and manufacturers have honest conversations about what really works, what delivers value, and what earns its place on the farm. This year, there was no mistaking where the momentum was, all eyes were firmly on the CFMOTO UK & Ireland stand.

As the UK’s number one best-selling ATV and UTV brand, the confidence around CFMOTO was clear to see. The stand carried a real sense of energy, driven by strong products, a growing dealer network and a clear understanding of what British agriculture needs right now.

A major talking point was the unveiling of the all-new CFMOTO AGRI range. Designed specifically for agricultural use and developed with real farm work in mind, this wasn’t a concept launch or a future promise. These are machines farmers can immediately picture working back home; feeding livestock, checking stock, towing trailers and moving equipment around the yard.

The AGRI range combines proven CFMOTO platforms with practical, job-focused features and outstanding value for money. There’s no unnecessary complexity or gimmicks, just robust, reliable machines built to get on with the task at hand.

The official launch moment brought together a powerful mix of agriculture and politics. Brand ambassador and Jersey dairy farmer Charlotte Ashley was joined by Victoria Atkins MP, Shadow Secretary of State for Environment, Food and Rural Affairs, to reveal the new AGRI machines. It was a moment that underlined the importance of British farming and the role practical machinery plays in supporting it.

The atmosphere on the stand continued to build as Charlotte Ashley, Rebecca Wilson, Harriet Cowan and Victoria Atkins MP took part in the CFMOTO Strength Challenge. It was a standout moment that reflected modern British agriculture; strong voices from farming, politics and rural life stepping forward together.

Alongside the AGRI range, CFMOTO also showcased the UFORCE EVU6 COMMERCIAL, expanding the brand’s offering into electric utility vehicles. Electric UTVs are becoming an increasingly viable option in certain agricultural sectors, and the EVU6 is designed to make that transition accessible. Priced at £14,999 + VAT, it delivers impressive real-world performance while costing significantly less than many established electric competitors.

Other electric utility brands enter the market at higher price points than the EVU6 while offering more limited performance, creating an imbalance between cost and capability. By striking the right balance between practicality, performance and price, the EVU6 removes the premium barrier often associated with electrification and makes electric utility vehicles a realistic working option rather than a luxury purchase.

Another clear highlight of LAMMA was the strength of the CFMOTO dealer network. The stand felt less like a collection of individual businesses and more like one united team. Dealers from across the UK and Ireland came together to support the brand, speak with customers and share experiences. That collaboration matters, because farmers don’t just buy machines, they buy into support, parts availability and trusted relationships.

LAMMA wasn’t just about launching new products for CFMOTO. It was a statement. A statement that hardworking, well-priced machines are exactly what British agriculture needs. A statement that collaboration within a dealer network builds long-term trust. And a statement that being number one in the UK ATV and UTV market is earned through real-world value, reliability and support.

If LAMMA is anything to go by, 2025 is shaping up to be another strong year for CFMOTO.