CFMOTO UK & Ireland Dealers Visit CFMOTO Factory HQ in China

This week our top-performing UK and Ireland dealers travelled to Hangzhou, China for an inside look at CFMOTO’s global headquarters, providing a unique opportunity to see first-hand the engineering, innovation and craftsmanship behind the machines they work with every day.

During the visit, dealers explored CFMOTO’s state-of-the-art manufacturing facility, gaining a close view of the full production process. From advanced engineering and design to assembly and quality testing, the trip offered a detailed understanding of the state-of-the-art standards that shape every ATV and UTV in the CFMOTO range.

This deeper insight strengthens the knowledge for dealers bring back to their customers, helping them give clearer, more informed advice across the CFMOTO product range.

A highlight of the trip was the opportunity to test ride the latest machines. Experiencing performance developments and enhancements directly allows our dealers to understand exactly how future models are evolving. This knowledge can be shared confidently with customers as new releases approach.

Our dealers also met the engineers and leaders behind the brand, gaining visibility into the development pathway for future products. These conversations help ensure that the needs of the UK & Irish market remain part of the ongoing discussion as CFMOTO continues to expand its global presence.

Beyond the factory, dealers explored the mega-cities of Hangzhou and Shanghai, experiencing a taste of Chinese culture and gaining a broader understanding of the environment that drives CFMOTO’s ambitious growth.

The visit reflects our continued commitment to supporting and recognising the dealers who are pivotal in driving the growth of CFMOTO and it is thanks to their hard work that we’ve achieved the position of number one market share in the UK ATV/UTV industry.

We are proud of what our dealer network has accomplished and grateful for the commitment they continue to show. This trip is one way of saying thank you and celebrating the shared success that has brought CFMOTO to the forefront of the market.